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Since the beginning of time – well, the beginning of facebook – the blue “f” icon has been seen as one of the most iconic Facebook products with over 10 billion views each day across millions of websites. However, their own research has concluded that change is needed.
A post released by Facebook stated: “Our hypothesis was that more people would understand the thumbs up icon on the Like button. The results of research revealed an increase in engagement, so we are switching the Like button from the Facebook “f” logo to the thumbs up icon.”
The new look is said to be part of the redesign for all of Facebook’s social plugin buttons to adopt the flat design, for a cleaner more visually appealing approach.
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