Posts Tagged ‘Leeds’

November, a LITTLE Roundup

Friday, December 6th, 2019

The month of November has been another busy one for the LITTLE team, but we’ve still managed to cram in: a (peppercorn) saucy photoshoot for Stockdales of Yorkshire, the launch of Eleventh Hour Beauty, two Bensons videos, and then we topped the month off with the construction of our very own in-office Christmas Grotto!

So, let’s get down to the nitty-gritty details…

Stockdales photoshoot 

There were baubles, steak and gravy aplenty – and, no, that’s not a new addition to the menu – at the Stockdales of Yorkshire photoshoot in November. 

We snapped shots of their new menu alongside speciality Christmas dishes, mouth-watering Sunday roasts, desserts and festively dressed dining areas.

We walked away with some magical shots, and strangely full stomachs. Where did that Yorkshire pudding go? 

Beats me. 

Eleventh Hour Beauty launch

We launched the Eleventh Hour Beauty app and website in November with an event at Wynyard Hall in Stockton-on-Tees. 

The event was a huge success, with great turn-out from salons, hair and beauty businesses from across the North-East of England.

We don’t know which was better – hearing all about the revolutionary new way of booking last-minute hair and beauty appointments through the Eleventh Hour platform, from the CEO herself, Abigail Fletcher, or the generous amount of cupcakes. 👀


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We’re all set for tonight’s salon pre-launch event at Wynyard Hall! Are you joining us? Come and find out everything you need to know about Eleventh Hour Beauty! • • • • • #beauty #beautyapp #eleventhhour #event #launch #beautysalon

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Bensons Gas Engineering and Panels

We shot two separate videos for Bensons in November, one to showcase the gas engineering side of the business, and the other to promote their panels offering.

We focused on making the Bensons team appear as friendly and approachable on film as they are in real life in the gas engineering video, filming on an active, busy site for authenticity.

For the panel video, our focus was on the professional service that Bensons offer, being sure to display the technical expertise of the staff by filming at the Bensons factory. This way, we could show viewers all of the different areas of the panel building process.

The shoot was a success – even with the nippy winter weather! – and we gathered some fantastic footage that we can’t wait to show off after editing.

The LITTLE Grotto 

The approach to December gave the LITTLE team a BIG Christmas itch, so we decided to take action and stop waiting for the festive magic to come to us. Because as they say “If the Christmas won’t come to the studio, the studio will come to the Christmas.”

Or something like that.

We designed our very own studio Christmas grotto, complete with wooden cladding (fake), snow (fake), and a love of the festive season (very real). There’s a “no shoes, no shirt, no Santa hat, no entry” policy and Christmas music playing around the clock (fake).


In addition to our grotto, we also launched our LITTLE Charity Christmas Raffle, in aid of St George’s Crypt, to spread Christmas cheer to those less fortunate. So please get involved and enter for the chance to win some incredible prizes!


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Introducing… LITTLE’s Christmas Charity Raffle 2019! • Christmas is a wonderful time for many, but it can be easy to forget those who are less fortunate than us. • We’re trying to spread a LITTLE cheer this Christmas, by hosting a Christmas Charity Raffle in aid of @stgeorgescrypt, who do a remarkable job in supporting homeless and vulnerable people in Leeds. • Our lovely clients have donated some fantastic prizes that are sure to make great early Christmas presents – so please dig deep and get involved! • Click the link in our bio to find out more 🔝 ​• ​• ​• ​#OurCityWeCare #Fundraising #Cryptmas #charity #giving #stgeorgescrypt #charityevent #charityraffle #getinvolved #charityfundraiser #marketing #marketingagency #christmascountdown #raffle #santasgrotto #leeds

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Well, there goes another month for the LITTLE team. The end of 2019 is fast approaching, but there’s still December to go, so watch this space for more LITTLE achievements to come!

LITTLE’s Christmas Charity Raffle 2019

Thursday, November 28th, 2019

Update: You helped us raise a fantastic £1100!

As much as we all love Christmas – the time of year for loving and giving, not everyone is lucky enough to spend this time gathered around the tree, opening gifts with friends and family.

This year, we’re hoping to give a LITTLE back to those less fortunate, by turning our studio into a grotto (yes, we’re serious!) and hosting a charity raffle in aid of St George’s Crypt.

We’ve had some fantastic prizes donated that are sure to make your Christmas extra special, so please dig deep and help us to make a difference for some of those who have nothing this year.

Raffle entries cost £10 per ticket, and you can purchase as many as you like! You can enter free of charge via our JustGiving page, or using PayPal. Please ensure you leave your full name for us to contact you. All prizes have been kindly donated to us, and ALL of the proceeds go to St George’s Crypt in Leeds. We will allocate one ticket to every £10 donation.

*Please note the draw is now complete and all prizes have been allocated*

Purchase your raffle ticket:

And the winner’s are…

Click here to watch the prize draw live video.

Click here to watch the prize draw live video.

St George’s Crypt:

St George’s Crypt supports the homeless and vulnerable people of Leeds by providing help, advice, food and shelter to those who need it the most. The charity makes a massive difference to hundreds of people each year, who would otherwise have nowhere to turn. We all know how bitterly cold and wet this time of year can be, and your £10 raffle ticket will help to give a little bit back this Christmas – providing hot meals, beds, clothing and hot showers to those less fortunate.

The Draw

The raffle will be drawn at 3pm on Friday 13th December, and prizes can be collected from our ‘grotto’ (yes – there’s a real one! It’s in our studio) in Leeds between 9 am Monday 16th and 12pm Friday 20th December 2019. Even if you don’t win, why not join us in the grotto for a mince pie or mulled wine in front of our (virtual) log fire? We’ll be playing non-stop festive tunes to get you into the Christmas spirit! Still don’t believe us? Check out this timelapse of how we transformed our regular meeting room into a grotto below:

Terms and conditions:

To enter our raffle, and be in with the chance of winning one of our amazing prizes, please donate £10 via Just Giving or PayPal and leave your full name and contact details. We’ll notify you of your raffle number by email or phone (as long as you leave your details), and also let you know if you’ve won any of the prizes above. We’ll make reasonable efforts to contact you if you’ve won a prize, but please note that all anonymous donations will be treat as direct donations to St George’s Crypt as opposed to raffle ticket purchases.

Purchase your raffle ticket:

Some LITTLE news…

Wednesday, February 20th, 2019

We are pleased to announce that LITTLE is sponsoring the ‘Entrepreneur of the Year’ award at this year’s Leeds Digital Festival Awards!

Now entering its third year, Leeds Digital Festival returns in April 2019. Looking to build on the success of 2018’s festival, this year promises to be bigger and better than ever – cementing the city’s position as a digital leader in the North (and maybe even further).

2018’s Digital Festival witnessed over 20,000 delegates attending more than 170 events, with Leeds being temporarily transformed into a global digital hub, with more tech events taking place in the city than in San Francisco!

Screenshot of Leeds Digital Festival Website

The digital scene in the city is thriving, home to businesses big and small that are all dedicated to putting tech at the heart of everything they do. This year’s Leeds Digital Festival Awards are taking place on 30th April, and will be celebrating all that is great about the digital and tech industry in the city and wider Leeds City Region over the past year.

Working in partnership with Amsource Technology and Ward Hadaway, we’ve enjoyed creating the website for this year’s awards, and can’t wait to find out who will be taking home the ‘Entrepreneur of the Year’ award.

screenshot of the Leeds Digital Awards website

Screenshot of the award being sponsored by LITTLE at this year's Leeds Digital Festival Award website

Our Director, Mark, said this about the award:

“We’re excited to be involved with the Leeds Tech Awards this year and recognising the inspiring Entrepreneurs in this sector

So, if you know a business leader who continually inspires innovation with their drive to make ideas become a reality, and constantly drives their team to success, what are you waiting for? Nominate them for this year’s awards today – and we’ll see you on 30th April!

5 ways to improve your email marketing campaigns

Wednesday, October 5th, 2016

As we head into winter – a peak trading time for most of our clients – it’s important to know that your email marketing is hitting the spot.

Over the last few years, we estimate that we’ve designed, coded and broadcast over 1,500 email campaigns for our clients. What have we learned in that time? What works and doesn’t work, and how has the email campaign landscape changed?

We’ve taken our experience and distilled it into our top 5 ways to improve your email marketing campaigns this winter…

Less is more

The major change in the last few years when it comes to email marketing is volume – we’re receiving far more marketing emails than before.

On a daily basis, the average UK consumer receives a whopping 4,000 to 10,000 marketing messages per day across digital, TV advertising and outdoor media. And the biggest turn off for a consumer? Receiving too many.

So, the lesson here is to aim to find the optimum level of frequency for your customers, on average this is generally thought to be around 2 a month.

Get granular

When building your email marketing strategy it’s worth bearing in mind that segmentation is your friend. You many only want to send your customers 2 emails a month – but you’re going to make them count. How are you going to do that? With lists!

By breaking down your email lists into segments you’ll get better returns because you’ll be delivering a message that is in tune with that particular customer type. If you’re a retailer, for example, the chances are that you have a core audience of fans who open and click most of your emails – these are your VIP’s – send them your ‘new in messages’ first, and offer them exclusive offers so that they know you value them. Do you have a list who only open your campaigns semi-regularly? Or always in Sale? Consider only sending them offer messages, or specific discounts to entice them back – rather than lots of regular campaigns.

In essence, speak to them about what they engage with and you’ll get better responses to your campaigns – with better open rates, better click throughs, and less unsubscribes.

Keep it short

One thing we’ve learned over the years is that your email is essentially a big HELLO.
You want to tell the customer about your exciting new service/product/piece of news, but you don’t want to tell them everything. Why? Because ultimately you want them to click to the website and engage with you.

When designing, think about this – how brief, intriguing and click-worthy can you make your message? Keep it short, keep it sweet and keep it exciting.

Make it responsive

Customers hate, hate, hate, not being able to interact with your content on mobile. Over 50% of people on average open your email on a mobile device. If they can’t read it properly – if the buttons are tiny – if the copy is overlong and not punchy – they will not engage with you. Worse still? They’ll probably unsubscribe.

Make sure you build your campaigns in a mobile responsive template, or failing that at least make the design mobile friendly – with easy to read copy and large, clickable buttons.

Automation is a winner

The best news is – you don’t have to be designing and sending emails all day everyday and you can still reap their rewards. The arrival of automated emails over the last few years can help take some of the burden away from you. Companies who send automated emails are 133% more likely to send relevant messages that correspond with a customer’s purchase cycle, nice right?

A huge 75% of email revenue is generated by triggered campaigns, rather than one-size-fits-all campaigns and in 2015 automated email campaigns accounted for 21% of email marketing revenue.

Think ahead and design campaigns to target people who perhaps left items in their basket, just signed up to your email campaigns, or made a purchase in store – the possibilities are endless and it’s a no-brainer.

Need help with your email marketing? Chat with us anytime on Twitter or better still, send us an email?

5 Golden rules for avoiding stress at work…

Wednesday, June 15th, 2016

It’s a well-known fact that we’re living in an age where the lines between work and our personal lives are becoming increasingly blurred. You may love your job but are you sometimes feeling stressed or strung out? At LITTLE we take the satisfaction of our clients very seriously, but we also value our staff and want them to be happy, healthy and productive. Here are our golden rules for avoiding stress at work…

Project and communication tools are you friend

Are you managing your time and communications effectively? There are various tools you can use personally, or as a business to make sure that you’re all communicating well – we love Skype and Slack. Additionally, project management tools such as Breeze which we use, are great for keeping an eye on progress on multiple projects, and sharing the workload.

Try a ‘power hour’

Tests have proven that those of us who succumb to ‘telepressure’ – that is, the urge to respond immediately to work-related messages – are more likely to suffer from poor sleep, increased burnout, higher anxiety and health-related absence. Why not try a ‘power hour’ every morning to focus on brainstorming ideas, having an open discussion about some ideas you’ve been toying with?

Eat right, drink plenty, get away from your screen

Staying hydrated is hugely important – whether you’re client facing and running between important meetings, or task focused, drinking water and brain function are integrally linked. Lack of water to the brain can cause numerous symptoms including problems with focus, memory, brain fatigue and brain fog. It’s important that you also eat regularly and have little screen breaks to avoid eye fatigue.

Exercise regularly

The last thing that you may want to do at the end of a long day is to jump into a pool, or get on the track – but just 30 minutes of exercise, 3 times a week is just enough to not only keep your heart healthy, it also releases vital endorphins to keep you happy and productive – keeping you mentally fit. Get out there!

Make time to switch off

Most businesses in the digital age are 24/7 – but you don’t have to be. Organise your workforce, if someone needs to be on call evenings and weekends – take turns to be available. Make time to relax, enjoy reading a book, or seeing friends and family – as ultimately – isn’t that what we’re all working for anyway?

Let us know what you think, and tell us how you avoid stress – tweet us!

We are recruiting in Leeds!

Tuesday, May 24th, 2016

Are you feeling the ‘dread’ every Sunday evening? Do you work in a stuffy grey office where bad vibes are thrown around and nobody ever offers you a brew? If so, then we might just have some news to make your day – we’re currently recruiting for a number of roles for our expanding team in Leeds.

We are currently looking for;

Creative Digital Designer
We are looking for a super talented designer that lives and breathes digital. You will be required to create fantastic looking websites, mobile apps, emailers and web based applications. You will be working under a Creative Director and alongside the development team and your fellow designers.

Digital Marketing Executive
We are looking for an awesome Marketing Executive to join our growing team. You will be working on a wide range of client accounts, and no one day will be the same. We need a social media lover and blog obsessive that enjoys writing smoking-hot SEO friendly copy, and understands the power of great content.

So if you think you’d like to work for a growing and progressive agency in the heart of Leeds with great perks and a friendly team then why don’t you get in touch? If you want to read more about what we’re looking for head over to our recruitment page…see you soon!

Can more foodporn and Alexa Chung save Marks and Spencer?

Friday, April 22nd, 2016

We all love a bit of Marks and Spencer in the UK don’t we? I challenge anyone to not have a little treat on payday and do ‘the little shop’ there in the food department. BUT, the big question is, how many of us actually regularly shop there?

Not many, it would seem, as they have been struggling sales-wise for a number of years now as a whole business; the food sales are now up, but sales on their clothing have continued to decline. Their global customer director Nathan Ansell is harnessing his interest in the brain and neuroscience and trying to employ the same tactics he’s used turning around the food division, in their clothing department. Speaking at Advertising Week Europe;

“Every day I think about how the brain works and what it means for [M&S],” he said. “We’re trying to rewire people’s brains.”

Their marketing team have had a total reshuffle and they’re moving away from a basic strategy of “sell more stuff”, towards a more sophisticated and forward-thinking approach.

“As we get much clearer on the clothing side about what we stand for and what we believe in, a journey we’re on at the minute, I don’t see any reason why we can’t have both engines running.”

There has been so far, a lukewarm response to the Marks and Spencer Alexa Chung collection, but it will certainly be interesting to see what happens next in the M&S story.