We started by developing a plan that encompassed social media, blogs and email. We wanted to help establish King & Co.’s position as the “go-to landlord” for innovative and exciting businesses across the city looking for new office space. In just three months, we managed to drive a 12% increase in followers across all social media platforms, a 298.05% increase in web sessions, and social media accounted for 25.3% of all acquisitions to their site.