Design  Digital  Marketing
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5 signs your website is due for an update

So you have a website – good news! But how happy are you with it, honestly?

As we know, users’ habits are always evolving and new technologies can grip our attention like never before. With the overwhelming number of sites appearing on the web every day, how do you make sure you stand out and, most of all, reach the right people.

Here at LITTLE, we know that there is so much more that goes into delivering a successful website – not only does it need to look nice but most importantly, perform well and meet your business needs. Luckily for you, we’re here to help with that.

To clarify, here are five signs you probably need a new website…

1. Excessive loading times

One of the biggest issues with old sites is how slowly the pages load. According to this research, 47% of users expect a page to load in 2 seconds or less. Also, 40% of users will decide to ditch a website that takes more than 3 seconds to load. The solution is obvious – in order to keep visitors on your site, you have to ensure it loads quickly. If your website takes ages to appear on screen, it’s time to start thinking about a new one.

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2. Bad User Experience

Bad User Experience (UX) can be seen a lot in websites today. This could be due to over-complicated site navigation, hidden and inaccessible content or lack of call to actions. Does this sound familiar with your current site? Then there’s no time to waste and you should be thinking about a refresh straight away. Upgrading your website so it’s more intuitive and creates a better flow of information for your users will bring your business profit in no time.

3. Out-of-date content

Most businesses invest dearly in a new website, then leave it to gather dust. This is not only a wasted investment; over time, glaring signs will begin to show as your site, and the relevance of your content, becomes outdated. Keeping on top of those key sections, like your staff or blog pages, is essential if you want your website to remain up-to-date.

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4. Not performing well on mobile

Over time, mobile usage has quickly surpassed desktop as the go-to for surfing the web. Now over 60% of users are choosing to do it from their smartphones. Websites that aren’t optimised for mobile will risk being behind the curve. In short, you’ll lose out on a wider online presence unless you invest in making your site mobile-friendly.

5. Lacking fresh & engaging creative styles

Web design trends move pretty fast, which is why it’s important to ask yourself: are you happy with it? Do you think it gives the right impression of your business? If not, then there’s no running away from it – you do need a refresh.

According to Adobe, 68% of viewers choose overall good design, such as appealing choice of layout and photography, as one of top factors that influence a users’ viewing experience. This is why it pays to seek out a digital agency (like us) who can help you stay on top of your website presentation.

Taking the next step

If what’s been mentioned above sounds like your current site, then it’s probably a sign that you need a new one. A good, fast website – paired with a knock-your-socks-off content marketing strategy – is key to helping your site stand out from your competitors.

Get in touch today to find out how we can help you launch the next phase of your site.

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