The 3 key benefits to incorporating moving image within your marketing

by Grace
Grace

Moving image covers everything from GIF’s to video, and has increased in popularity among designers and marketers over the past couple of years, but what benefits do they really have over traditional stationary graphics and images? And is it worth investing in for your brand?

Find out below:

Catch your consumer’s eye & increase engagement

Are you tired of spending valuable time creating well thought out graphics, only to be disappointed by their lack of engagement? GIF’s and short videos are a great way to catch someone’s attention, especially in their social media newsfeed. Many social media platforms allow autoplay, meaning you don’t even need to rely on the viewer to press play (which obviously can cause problems when trying to track views, but that’s for another time). These bitesize animations create interest and distract from the stationary surroundings, with many viewers watching on loop when they find the content particularly eye catching.

GIF’s and short animations are a great way to make your infographic interactive, and help you to make boring content more exciting. Try incorporating bold, contrasting colours to further enhance visibility.

It looks professional

Obviously, this is dependant on the finished product, but adding movement to your imagery speaks wonders, and distinguishes your brand from competitors. One of the fantastic things about animation and moving image, despite its increase in popularity, is that not everyone can create it – meaning your business looks instantly more professional.

If you’re not a dab hand with photoshop and After Effects… it’s best to leave the creation to the experts. Poorly executed animations, or sketchy videos will leave a lasting memory for all the wrong reasons.

Make deeper connections with your brand

Animations and other forms of moving image allow you to subtly incorporate your branding, without it necessarily being ‘too obvious’. Having your logo fade in and out as part of the moving image, or incorporating brand colours and images into your video adds further authenticity to your work – without coming across like a sales pitch. After all, who wants the hard sell these days?

Animations and video also give you the opportunity to explain an idea or present information in a simple, step by step approach, making them a perfect addition to infographics!

If you’re looking to utilise moving image for your brand, or just want to know more – why not give us a call?

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